Online Presence: What Makes Domain Name Registration Important

When it comes to establishing your digital presence, you need to register your domain name to get started. Registering a domain name is not limited to companies or organizations, even individuals can select a domain name and get it registered.

Generally, a domain name refers to a specific website. There are several reasons that make a domain name very important. Your chosen domain name stays with you even if you decide to change your web hosting later.

Domain names can be used as a sign of a business’s credibility. As a general rule, users don’t like to purchase a product or service from a company that lacks its own domain identity. Ideally, a domain name is related to the line of business, and should be easy to remember. This helps visitors remember the company and return to your website without any difficulty. A domain name that describes your brand or service can also drive in visitors who search for specific words or phrases in a search engine.

In addition, domain name registration plays an important role in garnering reliable sponsors or advertisers for your site.

Domain names are registered with the Internet Corporation of Assigned Names and Numbers or ICANN that is responsible for coordinating with the “systems of unique identifiers” of global system of the Internet.

In order to register a domain name, you need to go to a registrar, pay the registration fees, and get the right to use the name that you have selected for a specific time period. Domain names can be renewed annually for the same amount. Also, it’s imperative to register as the website owner to avoid the situation where someone else lays a claim to the domain name and charges you fees down the road.

Domain names tend to disappear very fast. Domain names that describe different services or products are already taken. Therefore, if you need to use a specific domain name for your website, it’s crucial you act now.

Registering a domain name involves the following steps:

1. Select some names for your website. It’s recommended to have multiple options because some of the chosen names might already be taken.
2. Pay for the domain name.
3. Ask your web host to provide you primary and secondary name servers. You need this information to point your domain name to your site after you have paid the necessary fees.
4. If you haven’t contacted a web hosting service yet, ask your registrar to house your domain name at a provisional site to avoid losing your chosen name.